Baltimore, MD — The Maritime Institute of Technology and Graduate Studies (MITAGS) is pleased to announce the launch of its redesigned website www.mitags.org.
MITAGS has unveiled the new site to coincide with a “refresh” of its organizational brand. Going forward, the East and West Coast campuses will both be identified as “MITAGS,” and the “MITAGS-PMI” moniker will be phased out. To accompany the transition, a new logo was designed.
“TrueTandem is incredibly proud and excited to be part of the refresh of the MITAGS brand. MITAGS’ new website is an integral part of their overall technology/modernization strategy, which TrueTandem has partnered with them on for many years,” said Steve Breiseth, Partner, TrueTandem. “Optimizing the new website for business processes, integration, and upgrading the look and feel were our key priorities on this project. We are thrilled to help them successfully launch their new digital identity!”
The new site has streamlined the account creation and registration process. In addition, the navigation menu was reorganized to be more user friendly, and search functionality was enhanced. It is now much easier for users to find the information they need quickly and efficiently. The site also provides additional information resources, including a blog and FAQs. The design is vibrant and fresh, and features more use of interactive imagery, such as videos.
“Beyond its vibrant design and eye-catching features, we’re excited that our new site has improved the user experience for our students,” said Lindsay Moran, MITAGS Marketing Manager. “Additionally, this site truly captures MITAGS’ story, and shares who we are as an organization – our history, our people, what it is we do here – while showcasing the incredible industry that we serve.”
The launch of the new website coincides with MITAGS’ organizational transition from MITAGS-PMI to MITAGS. The new branding seeks to express MITAGS’ identity as one school with two campuses (East Coast and West Coast). This change also supports the integrated management structure that was implemented last year.
“The MM&P MATES Program has operated MITAGS and PMI as separate schools for many years. With the onset of STCW and other regulatory initiatives, it became clear that the schools needed to be integrated,” said Glen Paine, Executive Director, MM&P MATES Program. “Students and companies expect consistency in the delivery of high quality courses and programs regardless of location. Additionally, the schools benefit from the synergies generated by the staff at both schools working towards the same goals.”
With the transition from MITAGS-PMI to MITAGS, a new logo was in order. The new logo, designed by Miller Studio, stays true to MITAGS’ roots and tradition with the continued use of the laurel wreath and sextant. The addition of the ship wheel highlights MITAGS’ connection to the International Organization of Masters, Mates and Pilots (MM&P). The wheel also reflects that MITAGS’ training programs have expanded over the years to include courses for unlicensed mariners and officers in the deck and engine departments. Finally, it serves as a graphic depiction of MITAGS’ identity as an organization that serves many different segments of the maritime industry.
To see the transformation of MITAGS’ website, please click here.